Social Media for Business

Whether you are new to social media or already involved, this certificate has something for you. To earn this certificate, students must complete the following courses:

• Integrating Social Media in Your Organization
• Introduction to Social Media
• Marketing Using Social Media

From Facebook to Twitter, blogging to LinkedIn, discover new principles of communication via social media and how these tools can enhance your organization.  You will create a plan to integrate social media into your organization’s existing communication and marketing strategies.

Integrating Social Media in Your Organization
Take away a practical strategy and techniques for implementing social media for your organization or business.  Learn how to create your own private social media using Ning, work socially using Google Docs and calendars and move your website to an interactive Web 2.0 site. Choose which social media tools are right for your situation and integrate them into your website to develop a social media strategy for your organization. Find out what you can be doing, what you should be doing and take back a plan to integrate social media into your communication and marketing.

Introduction to Social Media 
Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube.

Marketing Using Social Media
Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each and learn what’s right for your work and kind of organization.