eMarketing Essentials

eMarketing Essentials – Online

To earn this certificate, students must complete the following courses:

• Improving Email Promotions
• Boosting your Website Traffic
• Online Advertising

This program provides a fundamental introduction to eMarketing through improving email promotions, analyzing website traffic, optimizing search engines and executing successful online advertising.

No eMarketing experience or expertise is necessary. 

Improving Email Promotions
Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy.  Then find out how to analyze your email response rates, including getting the benchmarks for open rates and click through rates.  Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions.

Boosting Your Website Traffic
Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your website copy to increase your visitors and results.

Online Advertising
Get the keys to making online advertising work for you and your organization.  See how pay-per-click advertising with Google AdWords works.  Find out how to test low budget Adword campaigns. Learn how you can target local audiences.  Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.