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Generations of giving

Submitted by
Jasmine Nelson

Red Deer Bottling is one of our city’s oldest locally owned and operated businesses, and has stayed in the Truant family for nearly ninety years. With such deep and lasting ties to the community, the folks at Red Deer Bottling are in the unique position to have seen the generational impact of investing in this community. From the earliest days of the company, Romano Truant and his sons, Alfio and Dino, have lived by an “invest back” philosophy, creating a tradition of community involvement, which continues to this day.  

“The Truant Family and Red Deer Bottling are very appreciative of central Alberta communities for their ongoing support of our business,” says Mike Truant, General Manager. “I hope that I have lived up to the expectations of my father, uncle and grandfather, as Red Deer Bottling and MAC Vending continue to support various causes throughout our distribution territory.”  

The decision to support RDC follows this same “invest back” philosophy, as many in the Truant family have attended RDC over the years, including Alfio Truant, who is now in his nineties. “RDC has offered my family an opportunity to further our formal education without leaving Red Deer. Becoming a University with the ability to offer degree programs will be a real asset to central Alberta,” says Mike.  

By giving to Red Deer College, the Truant family supports economic development and the small business community in our region. The Red Deer Bottling Small Business Scholarship is one of the largest individual scholarships available at RDC, and is awarded to small business owners in central Alberta to support lifelong business learning in the School of Continuing Education and the Donald School of Business.  

Red Deer Bottling and the Truant family have also created opportunities for countless learners to access post-secondary education, excel in their studies, and achieve excellence in athletics. “Athletics is one area for which I have a soft spot,” says Mike. “Being part of a team is great fun and enhances one’s skills in daily life. It’s a huge commitment of time and energy to perform well in one’s sport while also achieving a high level scholastically. Observing my daughters and their solid commitment to sport and learning inspires me to help other student-athletes achieve their goals.” 

The Red Deer Bottling Endowment funds scholarships for students at all levels of their program. Each year, Red Deer Bottling scholarships are awarded to 23 students, including 18 student-athletes. As ways of doing business change, Red Deer Bottling is glad to have created an endowment through which their scholarships remain funded. “Many things have changed for our business and our contract with Coca-Cola, impacting our control over our profitability and our ability to reinvest. I am very pleased that RDC had the foresight to encourage us to invest in a self-sustaining scholarship fund and the Library when we were in a better position to contribute,” says Mike. 

Likewise, RDC is grateful for the continued support and proud legacy of these devoted community leaders. The impact that Red Deer Bottling has had on our region through their support for community organizations, including Red Deer College, will continue to improve our world for generations to come.  

Learn more about self-sustaining endowment funds for scholarships here, or emailabby [dot] kaun [at] rdc [dot] ab [dot] ca (subject: Scholarships%20inquiry%20-%20Difference%20Makers) ( Abby Kaun).

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